Why SMB Business In Singapore Are Using SEO Agencies
Every day, the world moves more and more online. As offline advertising becomes less and less effective, online marketing methods are producing major results, usually at less of a cost. With more people searching online than ever before, it’s imperative that your business establishes and maintains a presence online. This usually starts with a website.
The problem is that with so many websites floating around online, it’s easy to get lost in it all and rank so low on the Search Engine Results Pages (SERPS), that no-one can even find your business.
There are two options to overcome this hurdle. The one is to pay search engines to return your website as a result of certain keywords that searchers type in, usually this is something expensive like Google PPC advertising. The second, less costly method, is to use Search Engine Optimization (SEO) methods to optimize your website so that it naturally ranks highly for specific keywords that targeted traffic is searching for. You can work with an SEO agency that specializes in SEO marketing to save you a lot of time while providing your business with streams of targeted traffic.
Why Should You Use An SEO Agency?
Optimizing your website is far more difficult than it may sound. This is because there are countless other businesses with websites just like yours and they’re also trying to rank in that number one spot for the exact same keywords. Add to this the fact that Google and other search engine’s algorithms are constantly changing and the scale of the task starts to become clear.
Some companies choose to do their own SEO and while this may save on costs, it consumes time and will often be far less effective.
Outsourcing this task to the best SEO expert in Singapore will save you time and let you focus on what you do best and reap you far better long-term ROI.
What Are the Key Benefits In Hiring SEO Agency?
Visibility and Targeted Traffic
Engaging help from a good SEO consultant has many advantages. Firstly, your business’s website will enjoy enhanced visibility. More importantly, the website will be made visible to your business’s target audience. Your aim is to sell more products or services, therefore you need to get your offering in front of the eyeballs specifically looking to buy, generating targeted traffic rather than random traffic.
Website Design, Layout and Usability
SEO agencies understand the necessity of responsive website design. This is important as it can improve your site’s usability and layout. This is beneficial to visitors but is also important for attracting the search engines themselves who pay particular attention to things like how “crawl-able” your website is.
Experience, Best Practices and Latest Knowledge
A good SEO company knows what works and what doesn’t. This means you don’t have to, saving you both, time and money. These agencies are also knowledgeable about black and white hat SEO practices, ensuring that your site climbs the rankings legally and avoids being blacklisted by search engines.
One of the biggest advantages is that these companies constantly stay abreast of the changes happening in the world of search engines.
This means your site will be optimized according to what is most important to search engines at the time, placing you far ahead of your competitors who are performing their own site on-page optimization.
How To Choose the Right SEO Agency for Your Business
With the demand for SEO growing at a rapid pace, more and more agencies have been popping up on the web. The task of selecting the best SEO company for your business can become an overwhelming task.
When searching for an SEO agency be sure to meticulously scrutinize various agencies and look for feedback from previous clients. With SEO, it’s important to have specific measures in place before any project begins.
Keeping your business’s goals in mind, compare each agency on the statistics they will measure, the deliverables they will provide, and the promises that they make.
Specific measures will allow you to compare statistics such as website visits, click-through rates, and conversion statistics before and after the agency has optimized your business’s website.
This is important as without set benchmarks you will not be able to evaluate the SEO agency’s work, nor will you have sufficient data to calculate your ROI.
Avoid SEO Agencies That Use Black Hat Tactics
When it comes to SEO, there are two schools of thought. White-hat SEO vs Black-hat SEO.
White-hat SEO is dedicated to quality and improving user experience, while black-hat SEO deploys tactics and tricks trying to “fool” Google.
Google has a set of quality guidelines that are well-known among website masters and SEO experts. Over these past few years, Google has really emphasis on quality and is constantly finding ways to root out websites that are stuffed with low-quality content and employing black hat SEO tactics. When choosing an SEO agency, be sure to ask what type of SEO strategy and tactics they are using. Avoid SEO agencies that deploy cheap tricks like:
- Keyword cramming or stuffing which is repeating the same exact keywords or terms many times on the site content
- Link farm, which is done by setting up a few websites that only link to each other content
- Hiding text from human users while allowing only the search engines to read the text.
- Blog or forum comment spam, leaving irrelevant and spam messages in the comment sections of un-related blogs and forum sites to get backlinks.
These black hat SEO tactics may boost your site search rankings initially in the short term. However when Google notices what they are up to, then it will be game-over for your online visibility in Google search.
Choose a highly reputable and trusted agency like SEO Singapore Services that is a proven expert with prior project success, well-defined measurement tools and that aligns with the goals of your business.